However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5. SEO best practices also apply to local SEO, since Google also considers a website’s position in organic search results when determining local ranking.
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Build Backlinks
Instead of using every hashtag you can think of, choose 2-3 that you feel most accurately describe your video. Google outlines the details for how to optimize for those considerations here. To add subtitles or closed captions to your video, you’ll have to upload a supported text transcript or timed subtitles file. For the former, you can also directly enter transcript text for a video so that it auto-syncs with the video. Building professional skills or a team with expertise in editing, sound, and animation can also boost the quality of your videos.
#5: You Have A Highly Competitive Product
A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. All of these tools allow you to identify the intent of a specific keyword, as well as the estimated search volume and ranking difficulty of the keyword. In this stage of the funnel, your content should focus on detailed information about your products or services, including benefits, features, and how they address specific customer needs. RankIQ provides SEO content briefs identifying topics that Google’s algorithm wants you to cover, allowing you to create a blog outline in minutes. AI SEO is a type of search engine optimization that uses artificial intelligence to improve a website or webpage’s organic performance. Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement.
In one such audit, I discovered that organic traffic to our post on free SEO tools was declining. Undoubtedly now more than ever before, local results are being influenced by real-world data. This interactivity is how searchers interact with and respond to local businesses, rather than purely static (and game-able) information like links and citations. Because Google will continue leveraging RankBrain to promote the most relevant, helpful content, we need to focus on fulfilling searcher intent more than ever before. Provide the best possible information and experience for searchers who might land on your page, and you’ve taken a big first step to performing well in a RankBrain world.
On-Site SEO
We cover the most important YouTube SEO tips and strategy below so you can effectively optimize your content for YouTube search. The answers to these questions are simpler than you might think. Topic clusters can help you to organize your content effectively for better results. Discovering the target keywords for a cluster you have missed helps make these more complete, useful and valuable. For example, I discovered that a content gap analysis for a brand strategy agency trying to position itself differently in its market wasn’t very effective.
